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This website ben.hammersley.usesthis.com had the following on the web site, "What do people use to get stuff done? Ads Via The Deck." We analyzed that the website said " Editor Wired UK, war correspondent." It also stated " Who are you, and what do you do? Im Ben Hammersley, and Im Editor at Large of the UK edition of WIRED magazine. Head of Digital at SIX Creative. A creative agency working with high fashion brands; and founder of Dangerous Precedent. A consultancy helping people with their content management issues. Im also a photographer and sometime war correspondent. What hardware do you use? I had an epiphany a." The header had interview as the highest ranking search term. It was followed by setup, editor, and journalist which isn't as ranked as highly as interview. The next words they used was mac. photographer was also included but will not be viewed by web crawlers.